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Friday, January 17, 2025

Washington Post unveils new mission statement amid internal challenges

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Jan Appling Secretary | DeKalb County Republican Party

Jan Appling Secretary | DeKalb County Republican Party

The Washington Post is undergoing significant changes as it seeks to redefine its mission amid declining traffic and internal challenges. The publication, which has faced a drop in readership since 2021, is shifting from its well-known slogan "Democracy Dies in Darkness" to a new mission statement: "Riveting Storytelling for All of America."

According to Ben Mullin, who reported on the development via Twitter, this new mission statement has been in preparation for several months. The change is intended as an internal rallying point rather than a replacement for the public slogan. Suzi Watford, the chief strategy officer at The Post, has introduced the statement to some employees.

This shift comes during a period of unrest within the newsroom. Since June, The Washington Post has experienced multiple crises leading to dissatisfaction with Will Lewis, the chief executive. Recently, over 400 employees addressed a letter to Jeff Bezos, the owner of the newspaper, seeking a meeting to discuss leadership decisions that they claim have caused readers to question the institution's integrity and led distinguished colleagues to leave.

Despite these efforts at rebranding and addressing internal issues, skepticism remains about whether such changes will effectively resolve ongoing challenges.

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