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Friday, March 21, 2025

Michelle Obama's 'IMO' podcast struggles despite high-profile guests

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Jodi Diodati Administrative Officer | DeKalb County Republican Party

Jodi Diodati Administrative Officer | DeKalb County Republican Party

Michelle Obama appeared with a new hairstyle during her recent podcast interview featuring actor Seth Rogen. The former First Lady has embarked on a new project, the "IMO" podcast, alongside her brother Craig Robinson. Despite the high-profile names involved, the podcast has struggled to attract a large audience.

The "IMO" podcast is produced by Higher Ground, the media company founded by Michelle and Barack Obama. The latest episode, titled “Navigating Alzheimer’s Disease with Seth and Lauren Rogen,” attracted 7,100 views within 15 hours of release.

In an effort to promote their new venture, Michelle Obama shared: “My brother Craig and I launched the IMO podcast to create a space for people to come as they are, ask honest questions, give their opinions, and have thoughtful conversations about life.”

In promotional footage released last week, Michelle introduced herself on TikTok: “Hey TikTok! It’s Michelle Obama and I’m here with my big brother, Craig!” Her brother added: “We’re excited to announce the launch of our new podcast called ‘IMO’ with Michelle Obama and Craig Robinson!”

Despite these efforts to generate interest in the series through social media platforms like TikTok, the viewership numbers remain modest.

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