DeKalb GA News

Bob Unanue, the CEO of Goya Foods, finds himself in a precarious position following a secret vote by the company's board of directors on February 23, 2025. The decision has left Unanue's employment status uncertain, with no public explanation or announcement from Goya.

Unanue has been with Goya for 48 years and served as president and CEO for over two decades. Under his leadership, the company grew to become the largest Hispanic-owned food company in the United States. Despite this success, he was informed that his future with the company is under question.

The lack of clarity surrounding this decision has raised concerns about its impact on Goya's legacy and Unanue's efforts against child trafficking. He has been a prominent advocate for victims of human trafficking and led initiatives like Goya Cares, which funds education and prevention programs.

In response to the board's decision, Unanue expressed his surprise on social media and reaffirmed his commitment to fighting child trafficking. "The uncertainty at Goya Foods will not deter me from raising awareness about the evils of child trafficking," he stated via PR Newswire.

Unanue also collaborated with figures such as Tom Homan and Sara Carter in campaigns to locate missing children who may have fallen into exploitation networks. He vowed not to rest until these children are found.

Speculation suggests that internal tensions related to Unanue's political views may have influenced the board's decision. His praise of Donald Trump in 2020 drew criticism from some quarters, leading to failed boycotts but potentially causing rifts within Goya's leadership.

Goya Foods is a significant symbol of Hispanic identity in America, known for its staple products like beans and adobo seasoning. The current situation could affect its connection with customers who value both its cultural significance and social commitments.

Unanue is known for his conservative views and outspoken nature on issues like family values and political correctness. His stance against progressive ideologies regarding human trafficking has made him a polarizing figure.

The board's actions have left many questioning whether principles are being sacrificed for appeasement without providing clear reasons or outcomes regarding Unanue’s role at Goya Foods.