MSNBC aired its final broadcast on November 14, 2025, with host Stephanie Ruhle signing off. The network has rebranded as MSNOW, a move that marks the end of MSNBC’s identity and the beginning of a new chapter under the name “MS NOW: My Source for News, Opinion, and the World.”
During her closing remarks, Ruhle stated: “This show is the very last broadcast for MSNBC from 30 Rock.”
The network’s website now features a message to viewers:
“You’ve been with us for years.
Through the biggest stories, breaking news, and the elections and moments that shaped our past, present and future.
Starting today, we are MS NOW: My Source for News, Opinion, and the World.
But here is what is important: The same familiar and trusted hosts and journalists who make sense of what is happening in Washington, across the country, and around the world will still be here — on the same channel, at the same time.
Our mission remains unchanged. You’ll find the same commitment to justice, progress, and the truth.
We will continue to cover the day’s news, ask the tough questions, and explain how it all impacts you.
Same mission. New name.”
The rebranding was also announced on social media platforms. A post from MS NOW Public Relations read: “Today, MSNBC becomes @MSNOWNews: MS NOW – My Source for News, Opinion, and the World. While our name has changed, who we are has not. You’ll find the same commitment to justice, progress, and the truth. Same mission. New name.”
Reactions online have been mixed. Some users commented on Twitter/X about their lack of enthusiasm or skepticism regarding whether this change would have any significant impact on viewership or content.
No additional supporting facts were provided to clarify further details behind NBC News’ decision or future plans for MSNOW.
