The Minnesota Vikings are receiving criticism after adding two male cheerleaders, Louie and Blaize, to their 2025 and 2026 cheerleading squad. Both men have been featured in official team photos and on the team’s social media accounts. The Vikings’ website lists them alongside female members without any distinction.
NFL teams have previously included men in supporting roles for stunts and lifts, but the Vikings are now presenting Louie and Blaize as central performers. This decision has led to negative reactions from some fans.
In a video posted on Instagram by the team, Louie is seen front and center with the caption, “The next generation of cheer has arrived!” Blaize also shared a video of himself and Louie performing together on his personal Instagram account.
Some fans expressed their displeasure online. Comments included: “Thank god I’m a Eagles fan,” “More dudes in women’s spaces,” “You never tire of trying to force us to pretend that this is a product people want,” “This is why the Vikings have no super bowls,” and “F the Vikings…. I’m done.”
The criticism comes amid broader debates about how corporations respond to consumer preferences regarding cultural issues. Some brands, such as American Eagle featuring Sydney Sweeney in its advertising, have been praised by those who oppose what they see as progressive messaging. Meanwhile, other campaigns—such as Disney’s live-action “Snow White” and Bud Light’s partnership with Dylan Mulvaney—have faced backlash from similar audiences.
Online discussions about the Vikings’ decision were widespread. One user commented, “That’s the state their voters have created… enjoy it. Including the new Mayor of Minneapolis. Have fun.” Another wrote, “Bro why do men keep trying to invade women’s spaces in sports????” Others suggested that such moves alienate traditional football fans: “I think these things are just alienating their base. Leave football alone, let fans just enjoy football and leave them alone with social issues and politics!”
The NFL first featured male cheerleaders at a Super Bowl in 2019. Reactions online suggest that some football fans remain opposed to expanding these roles further.
